AUTHORITATIVE, INFLUENTIAL, PRESTIGIOUS
SALON-interior is the leader of the premium interior
media market in Russia
SALON-interior is the leader of the premium interior
media market in Russia
SALON-interior is the most prestigious Russian magazine in the field of architecture and design. Everything new, unique and exclusive created in Russia and abroad is reflected on its pages helping readers to be at the cutting-edge of current trends in the world of Russian architecture and design.
Events, world exhibitions, reviews of accessories, historical buildings, interviews with celebrities, landscape and floristic solutions – all topics featuring in the magazine provide the reader with the latest information of the fascinating and creative world of architecture and design.
Events, world exhibitions, reviews of accessories, historical buildings, interviews with celebrities, landscape and floristic solutions – all topics featuring in the magazine provide the reader with the latest information of the fascinating and creative world of architecture and design.
WHAT IS SALON-INTERIOR?
SALON-interior magazine was launched in 1994. From the very beginning, it has showcased the finest works of leading architects, designers, and decorators from Russia.
SALON-interior is one of Russia’s most prestigious architecture and design magazines. It features new, unique, and exclusive creations, helping readers stay at the forefront of global trends.
The magazine covers events, international exhibitions, product and accessory reviews, historic buildings, celebrity interviews, as well as landscape and floral design—offering readers comprehensive insight into the creative world of architecture and design.
Today, SALON-interior is a powerful communication platform that delivers effective solutions, networking opportunities, digital projects, and CRM integration, all driven by a professional approach aimed at achieving maximum results.
SALON-interior magazine was launched in 1994. From the very beginning, it has showcased the finest works of leading architects, designers, and decorators from Russia.
SALON-interior is one of Russia’s most prestigious architecture and design magazines. It features new, unique, and exclusive creations, helping readers stay at the forefront of global trends.
The magazine covers events, international exhibitions, product and accessory reviews, historic buildings, celebrity interviews, as well as landscape and floral design—offering readers comprehensive insight into the creative world of architecture and design.
Today, SALON-interior is a powerful communication platform that delivers effective solutions, networking opportunities, digital projects, and CRM integration, all driven by a professional approach aimed at achieving maximum results.
For over 30 years, SALON-interior has covered, celebrated, and championed the work of leading Russian architects, designers, and decorators, as well as their international counterparts.
It is an essential resource and guide for Russian-speaking design consultants, interior designers, architects, and related industry professionals who specify, recommend, and purchase products and services for their clients’ architectural and interior design projects.
- Periodicity11 issues per year
- Format217х295 mm
- Volume164 pages
ISSUE SCHEDULE
ANNUAL PLAN FOR 2027
- Salon 02 (333) 2027DISCOVERIES OF THE YEAR AND TREND FORECASTS. The flagships of the global industry and the best national producers according to the rusults of the year
Submit for print date: 12.01.2027
Sale launch: 26.01.2027 - Salon 03 (334) 2027KITCHENS. Design and styles, typology, materials, finishes, color and home appliances
SPRING GIFTS
Submit for print date: 09.02.2027
Sale launch: 23.02.2027 - Salon 04 (335) 2027UPHOLSTERED FURNITURE: Styles, forms, trends, replicas of design icons, major new releases, upholstery materials, technical innovations, comfort criteria, and functional features
Submit for print date: 09.03.2027
Sale launch: 23.03.2027 - Salon 05 (336) 2027WALK-IN CLOSETS: Storage systems as a design feature; open and closed systems, functionality, finishes, materials, configurations, customization, and specialized solutions for different caregories of clothing and belongings
Submit for print date: 06.04.2027
Sale launch: 20.04.2027 - Salon 06 (337) 2027BATHROOMS AND HOME SPA. Sanitary ware, furniture, finishing materials (stone, ceramic tile and mosaics, wallpaper and paint, wood flooring and tile, innovative surfaces), plus technical and design solutions for home space
Submit for print date: 11.05.2027
Sale launch: 25.05.2027 - Salon 07/08 (338) 2027OUTDOOR: Furniture for terraces, pool areas, and gardens; outdoor kitchens, and appliances. Trends, materials, color palettes, and professional advice
Submit for print date: 08.06.2027
Sale launch: 22.06.2027 - Salon 09 (339) 2027DINING ROOMS: Dining furniture as the conceptual and design center of the home. Selection criteria, an overview of new furniture-market releases, styles and design features. Trends in finishes and materials.
Submit for print date: 10.08.2027
Sale launch: 24.08.2027 - Salon 10 (340) 2027LIVING ROOM: CASEGOODS AND UPHOLSTERED FURNITURE. Furniture as a style-defining element of the interior. An overview of products from the world's leading manufacturers.
Submit for print date: 07.09.2027
Sale launch: 21.09.2027 - Salon 11 (341) 2027KITCHENS: Design and styles, typology, materials, finishes, color, and home appliances
Submit for print date: 05.10.2027
Sale launch: 19.10.2027 - Salon 12 (342) 2027LIGHTING: luminaire design, modern trends, traditional techniques, materials, technologies
NEW YEAR AND CHRISTMAS GIFTS
Submit for print date: 09.11.2027
Sale launch: 23.11.2027 - Salon 01 (343) 2028BEDROOM FURNITURE: Furnishing designed to create comfort and beauty in the bedroom. Trends in bed design, vanity areas, bedside storage systems, dressers, consoles, etc.
Submit for print date: 07.12.2027
Sale launch: 21.12.2027
ADVERTISING OPPORTUNITIES
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Articles -
Special Projects. -
Newsletter -
Display
Advertising -
Social Media
Advertising -
Events -
Interviews -
Special Formats -
360 Campaigns -
Videos
The brand ot the client is integrated into materials written in the style
of-and on the topics covered by the platform to produce content that can still be on interest to the reader after the advertising campaign is over
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230,000Site users -
169,781Subscribers of the social network and platform in total
-
37%Desktop -
63%Mobile + tablet
The client’s brand is integrated into content written in the style of, and aligned with,
the topics covered by the platform, ensuring it remains relevant and engaging for readers even after the advertising campaign has ended.
Attract a new audience on popular social media platforms:
SOCIAL MEDIA ADVERTISING
Various activities on social networks will guarantee a broad reach for the promotion of your product, including competitions, quizzes, promotional posts, and additional promotion of your project or native article.
-
Telegram14,800 -
Pinterest20,700 -
Zen19,300 -
Facebook26,733
- Instagram61,500
- VKontakte21,900
- Mailing list of professional contacts7,100
DISPLAY ADVERTISING
- Maximum target audience reach:
Are you introducing a new product or service?
Banners on our website allow readers to learn about them as quickly as possible.
We also offer creative solutions upon request.
SALON-INTERIOR AWARD 2024
Presentation Ceremony Held in Moscow
Presentation Ceremony Held in Moscow
On April 4, the SALON-Interior Award 2024 for interior design professionals was presented at a festive ceremony held in the very center of Moscow, as part of the celebration of the magazine’s 30th anniversary.
Designers, architects, decorators, art and antiques experts, representatives of the real estate development sector, and renowned brands — long-standing partners of the magazine — as well as other key players in the international design industry, attended the gala event.
Guests discussed new ideas and collaborations, explored joint projects and future plans, and exchanged contacts in a relaxed atmosphere, while enjoying jazz and arias from Italian operas.
The highlight of the evening was the presentation of SALON-interior’s юбилейные statuettes, diplomas, and tokens of appreciation to the magazine’s designers, architects, and partners.
Designers, architects, decorators, art and antiques experts, representatives of the real estate development sector, and renowned brands — long-standing partners of the magazine — as well as other key players in the international design industry, attended the gala event.
Guests discussed new ideas and collaborations, explored joint projects and future plans, and exchanged contacts in a relaxed atmosphere, while enjoying jazz and arias from Italian operas.
The highlight of the evening was the presentation of SALON-interior’s юбилейные statuettes, diplomas, and tokens of appreciation to the magazine’s designers, architects, and partners.
ARCHIELKA
One of the architecture and design industry's flagship events
Concept: ArchiElka combines high-level B2B networking with an exclusive year-end celebration.
Guests connect in a relaxed setting, meet industry peers, build valuable business relationships and exchange the latest market insights.
Target audience: Leading architects and designers, design studios, premium furniture, décor and accessories brands, antique dealers, developers and luxury property companies.
Guests connect in a relaxed setting, meet industry peers, build valuable business relationships and exchange the latest market insights.
Target audience: Leading architects and designers, design studios, premium furniture, décor and accessories brands, antique dealers, developers and luxury property companies.
- 8,375visitors to the event page
- >200editorial features, announcements and newsletters across SALON-interior and partner channels
- >2.3 milliondigital banner impressions across salon.ru and ivd.ru
- >1.2 millionTotal digital reach
- >168 000users
- >550guests
- >200designers and architects
- >100key premium and luxury market players
A unique opportunity:
- To present your company, brand, services, or products.
- To find new partners and clients.
- To expand your network for effective and successful business development.
- An opportunity to establish new business contacts in an informal setting.
- Interior designers;
- Architects;
- Decorators;
- Experts in the fields of art and antiques;
- Representatives of companies in the following segments: furniture, home goods, textiles, tableware, accessories and interior décor, carpets, lighting, and appliances.
ITALIAN SEASONS
An event series inspired by la dolce vita, the cultural ideal that shapes Italian attitudes to beauty, space and the art of living. Each event reflects this spirit through its menu, dress code, music and décor.
.
A cultural perspective on Italian art, interiors, design and travel
Each event offers an insider's journey through Italy, shaped by the perspective of architects, designers and people passionate about interiors.
SALON-interior presents Italy through a professional lens, highlighting the details, materials, architecture, art, interiors, villas, factories and places that define Italian aesthetics.
Each event offers an insider's journey through Italy, shaped by the perspective of architects, designers and people passionate about interiors.
SALON-interior presents Italy through a professional lens, highlighting the details, materials, architecture, art, interiors, villas, factories and places that define Italian aesthetics.
Why partner with us
SALON-interior sits at the heart of the design industry. Our community includes leading architects, designers, decorators and premium brands, supported by long-standing relationships with more than 15,000 architects and over 2,000 companies.
These professionals are key decision-makers who specify and recommend Italian finishes, furniture and interior products.
Strong market alignment: SALON-interior regularly features Italian manufacturers and partners with major international events involving Italian brands.
SALON-interior sits at the heart of the design industry. Our community includes leading architects, designers, decorators and premium brands, supported by long-standing relationships with more than 15,000 architects and over 2,000 companies.
These professionals are key decision-makers who specify and recommend Italian finishes, furniture and interior products.
Strong market alignment: SALON-interior regularly features Italian manufacturers and partners with major international events involving Italian brands.
.
REGIONAL DESIGN FORUMS
- Media partnerships for major regional events
- Opportunities to feature your speakers in conference sessions and panel discussions
- A dedicated brand presentation or themed session
- Distribution of branded promotional materials
Audience: 500+ participants, including leading designers, architects, developers, manufacturers and other industry decision-makers.
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KEY INDUSTRY EVENTS
.
Events
- ARTDOM
- Art Moscow
- Arch Moscow
- Antique Salon
- Russian Design Days
- Home Textile & Design
- Moscow Interior and Design Week
- MosHome
- ADD Awards (Addawards.ru)
- Speaking opportunities within the official business programme
- Dedicated sessions led by your brand
- Promotion of your activities across SALON-interior media channels
BRAND COLLABORATIONS
- Development and production of catalogues and branded marketing materials
- Targeted distribution to our database of leading designers, architects and studios
- Distribution with SALON-interior at key industry exhibitions
.
MIDDLE EAST
.
Key events
- INDEX
- Dubai Design Week
- Downtown Design Dubai
- Russian Design Forum Dubai
- ARTDOM Riyadh
Market reach
- More than 4,000 industry professionals, including architects, developers, collectors and investors
- Over 300 curated B2B meetings between exhibitors and key buyers
- More than 40 leading industry speakers
- Strong participation from international brands
- Participation in official conference programmes
- Dedicated branded sessions and panel discussions
.
TARGETED INDUSTRY SEGMENTS
Target audience:
- Developers and premium real estate companies.
- Direct access to senior decision-makers at Russia's leading construction and real estate brands.
- Opportunities to join sector-specific business events and present your products and expertise.
.
GLOBAL EDITION
The international Russian-speaking expatriate community continues to expand in markets such as the United Arab Emirates (UAE) and the Republic of Türkiye (ROT). Russian design professionals, their clients, and consumers look to SALON-interior for solutions tailored to their architectural
and interior design project needs.
Shaping and strengthening this close relationship in the UAE promises to deliver maximum value to all parties.
and interior design project needs.
Shaping and strengthening this close relationship in the UAE promises to deliver maximum value to all parties.
- 4 issues per yearPeriodically
- 230x315 mmEdged format
- 164 pagesVolume
CONTACTS
BRAND DIRECTOR
Karina Sarkisyan
Phone: +7 906 075 70 04,
Email: k.sarkisyan@lvls.ru
INTERNATIONAL REPRESENTATIVE
Aleksandra Strack
Phone: +33 643 69 20 42,
Email: a.strack@lvls.ru
INTERNATIONAL SALES
Mariolina Siclari
Milan, Via Giuseppe Frua 15
Phone: +33 5778 18 48
Email: mariolina.siclari@masicomunicazione.com
Rosa Maria Aprea
Phone: +39 335 530 1623
Email: ra@aheadmedia.com
Karina Sarkisyan
Phone: +7 906 075 70 04,
Email: k.sarkisyan@lvls.ru
INTERNATIONAL REPRESENTATIVE
Aleksandra Strack
Phone: +33 643 69 20 42,
Email: a.strack@lvls.ru
INTERNATIONAL SALES
Mariolina Siclari
Milan, Via Giuseppe Frua 15
Phone: +33 5778 18 48
Email: mariolina.siclari@masicomunicazione.com
Rosa Maria Aprea
Phone: +39 335 530 1623
Email: ra@aheadmedia.com
WHY SALON-INTERIOR?
• With SALON-interior, you reach a highly engaged audience with strong purchasing power across a wide range of product categories.
• The majority of SALON-interior readers are women who are employed, have a strong interest in interior trends, architecture, design, art, and culture, and can afford a luxurious lifestyle.
• With SALON-interior, you reach a highly engaged audience with strong purchasing power across a wide range of product categories.
• The majority of SALON-interior readers are women who are employed, have a strong interest in interior trends, architecture, design, art, and culture, and can afford a luxurious lifestyle.
• They invest in high-quality furniture, home accessories, textiles, and tableware, and maintain high aesthetic standards for these products. SALON-interior readers appreciate a refined lifestyle and find comfort and relaxation in the luxurious interiors of their own homes.
NEWSLETTER
The SALON-interior newsletter keeps readers informed about unique and exclusive Russian and international projects. It helps readers stay at the forefront of current trends and remain up to date with the work of emerging and well-known architects, designers, and decorators.
The SALON-interior newsletter keeps readers informed about unique and exclusive Russian and international projects. It helps readers stay at the forefront of current trends and remain up to date with the work of emerging and well-known architects, designers, and decorators.
CORE DATA: 5 500 newsletter subscribers
WHY THE NEWSLETTER?
• Bi-weekly publication• A key source of information on current topics in Russian architecture and design, as well as international trends
• Direct access to an attractive, affluent target audience
• Highly effective as a response-driven communication channel
TELEGRAM
The daily information service delivers concise news updates and keeps the audience constantly connected.
WHY THE MESSENGER SERVICE?
Fast, effective, and mobile — a modern way to communicate and engage.
CORE DATA: 14 700 contacts
The daily information service delivers concise news updates and keeps the audience constantly connected.
WHY THE MESSENGER SERVICE?
Fast, effective, and mobile — a modern way to communicate and engage.
CORE DATA: 14 700 contacts